Context
The setup before I touched it.
Remittance pricing is competitive and changes constantly. Without a fresh view of competitor rates and fees per corridor, pricing decisions are made on stale data - or not made at all.
Problem
- 01Manual rate-checking across competitor sites is slow and error-prone.
- 02No single source of truth for who's cheapest on which corridor, today.
- 03Pricing changes get caught days late, costing volume.
Approach
- 01Built a scraper that hits competitor calculators across UAE → key corridors on a schedule.
- 02Normalized fees, FX margin, and total cost into a single comparable metric.
- 03Surfaced movement over time so the team sees not just where rates are, but where they're going.
- 04Made it dead-simple - one internal page, no training needed.
Outcome
- 01Pricing team starts the day with a fresh competitive view.
- 02Reaction time to competitor moves dropped from days to hours.
- 03Decisions backed by data instead of anecdotes.
Role
Designed and shipped solo as an internal tool.
Status
Live - internal